The Search for the After Hours Athelete

With an interactive twist, PUMA kicks start its digital campaign with public nominations and polling online for new faces to front the 2012 PUMA Social Diary.

PUMA® continues the fun and irreverent ‘PUMA Social’ campaign into Autumn Winter 2011. The campaign celebrates ‘Here’s to the After-Hours Athlete’ with PUMA Social’s Hall of the Infamous social poll in Singapore. The digital campaign brings together and celebrates the movers and shakers in Singapore’s social stratosphere with an interactive twist, by engaging the public to nominate their friends, who best represents the social titles to score a place PUMA Social’s Hall of the Infamous and to front the 2012 PUMA Social Diary. PUMA Social’s Hall of the Infamous will open its doors for nominations today at PUMA’s micro-site, http://www.puma-social.com.sg/

Set on celebrating and crowning the social individuality and personalities of the After-Hours Athlete in Singapore, PUMA is proud to orchestrate the campaign as a digital movement and sets out to create a space where friendly competition is fostered, where the crème de la crème of the Infamous are crowned and anointed.

Follow PUMA Social’s Hall of the Infamous social poll in Singapore on its dedicated microsite with live polling updates real time on nominations and polling results over the campaign period starting from November 2011.

Turning the mundane into an interactive campaign, PUMA recognizes the spirit of competition isn’t reserved only for the professional athlete. Any title being lived and played out by the After-Hours Athlete such as Ping Pong Hoggers, that can be celebrated with a drink in hand – makes the After-Hours Athlete a good sport.

A full range of autumn winter apparel, footwear and accessories will also be launched to compliment the campaign and will be available in stores from 18th November 2011. The new collection is recommended for, but not limited to, showing off dance moves and hitting the clubs in style.

Do you want to be one of the infamous?

Here're the dates to note:
Nomination Period 15 Nov - 29 Nov
Cooling Period 30 Nov - 4 Dec
The Public Poll 5 Dec - 19 Dec
Announcement of winners 21 Dec

Categories:


1. Shot Downer
2. Compulsive Instagrammer
3. Slo-mo Drinkers
4. Gutter Hugger
5. Ping Pong Hoggers
6. Midnight Texters
7. Hot Dog Addicts
8. 5am Cab Runners
9. Photo Bombers
10. Shuffleholics
11. Always Looking Sober
12. Smooth Talkers

If you are thick skinned enough, you can nominate yourself (or friends) at http://www.puma-social.com.sg/, otherwise you can 躊 (pace back and forth,pronounced chou2) in front of the PUMA Social’s Style Patrol who will be on the prowl with their polaroid cameras to scout for stylish individuals who best represent the PUMA Social’s Hall of the Infamous social titles at selected hotspots island-wide.

                Head on down to 躊at these locations and stand a chance to be spotted,  
                      snapped and rewarded with a personalized PUMA Social polaroid and
                                            a redeemable $10 gift voucher.




26 Nov 8.45pm to 9.45pm Puma Store Vivocity


26 Nov 11pm to 12am St James Powerhouse


26 Nov 12.30am to 1.30am Play

To stay in the know for PUMA Social news and events near you, be sure to follow at http://www.facebook.com/pumasingapore.

Life is more fun when you're keeping score!

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When in Rome.

Am a HUGE fan of Spartacus: Blood & Sand, even though the title reminds me of when i saw a sanitary pad on Sentosa.

A drama series on slavery, gladiators, brotherhood, greed, sex and violence. I am sure i've learnt alot about history from this banned show.

Like:

1) Servants are at the beck and call of their owner. They wear metal collars like dogs, a permanent fixture. The servants even help with the foreplay, eliminating the efforts of the husband/ wife.

2) Gladiators are often prisoners of war, slaves bought for that purpose or criminals sentenced to a Ludas (gladiator school). Even as a gladiator, full of pride and glory on the battleground, they can still be treated and degraded as gigolos by the very rich and powerful wives of the Romans.

3) Some movies depict the King giving a thumbs up or thumbs down in deciding a gladiator's death. However, that is historically inaccurate as the industry was merely dramatizing the hand signals. Thumbs up do not signify life and thumbs down do not signify death. Instead, if death is ordered, the thumb will be stuck out to the side in the manner of a drawn sword, fist closed.

If death is spared, the thumb is is tucked away inside the closed fist, signaling the winner to sheathe his sword.

4) The Romans do not wear toga all the time. Toga is formal wear, thinking that they wear toga always is like us wearing tuxedos and bow ties always.

5) The Romans often throw lavish parties to show power and weight, instead of decorating their premises with balloons and streamers, they like works of great art. However, at such short notice, sculptors cannot complete decoration in time. As an efficient alternative, they will order their slaves to paint their entire bodies grey and stand very still while holding large fishes.

Lived the Spartacus dream on the weekend at a friend's birthday. Zsofi Tapas Bar in Dunlop Street gave us a very spartan rooftop. An unlikely venue in Little India, it serves the best Sangria (white wine with apple and strawberry bits) i've tasted! With a rooftop where a DJ spins, it is certainly a undiscovered gem.

Got the new haircut and curls from Phyto!

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人生 の意味と目的は 何ですか

Saturday was very Japanese. It started with lunch at Akashi in Paragon.

I love sitting at the sushi bar, in front of chef Kaiser. He patiently answers our my random questions, he entertains us by pulling out raw exotic eats, he whets our appetite and see to our needs.

The first time i encountered these endamame (salt boiled peas), was with my friend's family when i was 15. I was very sua ku (ignorant) then, and i didn't know what they were, needless to say how to eat it. Being the guest, the family politely pushed the bowl towards me and gestured for me to try it first. I politely took one as they all stared at me wide eyed with toothy grins. I held the pea close to my mouth, paused for a second (thinking how am i supposed to eat this?), squeezed my eyes shut and pop the WHOLE endamame into my mouth. Shell, skin, everything. IT WAS TOUGH. No one said anything, and i struggled to chew but i eventually swallowed.

Still, no one said anything. I smiled weakly and said it was "nice". That gave the cue for the family to join in. My friend's sister took one and started squeezing out the peas within and only eating those things INSIDE!

I was horrified. No one said a thing. I elbowed my friend and asked why she didn't tell me so! She said it was also her first time eating >_<

I had the codfish sperm as well as tuna eyeball here in the heart of Orchard too. Adding on to the exotic eats list is baby Unagi. An Unagi is a live freshwater eel.

What we had was JUST-HATCHED eels. The moment these babies breathe, in my mouth they go.

Where Kaiser is pointing is it's head, the black dot is its eye.

It looks like kway tiao (flat rice noodles). You don't really chew, you pretty much swallow. I like how it feels on my tongue. It is smooth and it glides around. Strangely enough, as i am writing this, i feel a tingle. Just like how my friend described eating it, he asked "don't you somehow feel orgasmic eating this?" Weird i know, but mum always say not to play with food. This is one food we wanted to play with our mouths. As we bit into its tiny head, it bursts and a tiny bit of tasteless liquid fills our mouth.

This is my FAVOURITE dish. I usually balk at raw eggs, i cannot imagine body builders drinking a concoction of 5 raw eggs. The head chef sliced us some very fresh squid in strips and gave us a dip that is of soya sauce, some peices of Uni (sea urchin) and a raw egg yolk (stir it up)! You eat it like you would dip soba in cold sauce, it was DELICIOUS!

When Singaporeans think of sashimi and sushi, they think of Salmon. I had the raw beef sushi. It was marbled, and it melted in my mouth.

Then came the dish which was the reason for this adventure. More sperm.

Pufferfish sperm is in season!

That's uncooked sperm. The fish is naturally wet, so not much foreplay was needed.

They boil it a little before serving it to our table.

I actually quite like it. It tastes better than cod fish sperm (which smelt, was very thick and toufu-like). I didn't even know what i popped into my mouth, i thought it was some tasty chicken! It was meaty indeed, i hope i got some protein out of it.

Then i invited two of my best friends to Memoris of a Geisha at Orchard Scotts Residence

 They had a sperm whale of a time.

 All things Japanese.

 Vernise, the hostess is a stickler for decoration. That's why i LOVE her parties.

 My favourite bite sized ice cream! Once you pop, you can't stop. No, actually you can with these because of BRAIN FREEZE.

 Choya, surprisingly tastes real good. My choice of alcohol from now. At least it's healthy, right?

The ever generous hosts. Wil takes his role play VERY SERIOUSLY, like every Japanese. His partner dutifully role played the French maid, cleaning up after him & dusting him after (maybe). Nice match!

The sushi chef whipped up an absolutely ooishi pancake packed with lots of liao (ham, cabbage, squid).

His "ang moh" apprentice helped out.

Fatty pork that dissolves in my mouth and reappears on the hips.

It's not Japanese if there isn't any mischief!

 Good food, good beer.

 Even some rock and roe.

 Legs, legs, legs.

 Then the drinking begins.

 I was the official beer girl.

 They drank,

 and drank,

and drank.

Yes, i was the beer pot.

short and stout.

They like to 干杯 me too.

Being interviewed.

Thinking froth.

 Good company, beautiful people.

It was a donation drive too. To Red Cross for its relief efforts in Japan. We raised some $7000, thanks to Sushi chef's company doubling what was collected at this party.

 They make a very kawaii couple.

That's a real Japanese in between us. A very drunk and frisky one too. Such are usually the life of parties.

School girls, maids, sailors and a Harajuku babe.

We left at midnight only to find this in the lift and cam whored further! Room service anyone?

Hopped to Newton for something non Japanese.

The best non alchohol (for me) party in a long time coming!
Party pictures by Lennard Chan and others.

あめふってじかたまる, 雨降って地固まる.

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