Showing posts with label zalora. Show all posts
Showing posts with label zalora. Show all posts

Tuesday, September 25, 2012

The Circuit Lounge with Zalora

How was your Formula One weekend? The city was more alive than before, with simulated racing games at events, it's the only time you can drink and drive.

I met Kimi Raikkonen, Lotus F1 tea, 1st driver at CLEAR's Helmets for Heads initiative. The initiative is aimed at promoting road safety to increase awareness about the importance of head protection and raise funds for the purchase and distribution of helmets in lower income communities.
Funds raised from the auction of these tiny (as well as the normal) autographed helmets last Thursday night at Ritz Carlton will be channelled through the Road Safety Fund and injected into programmes like road injury prevention programmes in developing countries and enabling global advocacy in building awareness and support.
I remember not wearing helmets in Indonesia, Thailand and Vietnam because the locals weren't. I now know the importance of wearing helmets and when i do remove that helmet, i want to be shaking off dandruff free hair.

I'll never forget this Thai commercial where when the man gives up his helmet for the girl, she asked, "what about you?"....

Then, i attended the party of the year. Filled with beautiful people as always, the Circuit Lounge wasn't not overly crowded as i hear from friends attending parties elsewhere because Johnnie Walker is exclusive and they mean it.
Found a very nice dining spot with good pizza (peking duck!) by the bayfront called Pizza Bar before the party.
Asked my friends to pre-register before the party to make entry seamless.
It's both their first time attending a Johnnie Walker party and i don't think i oversold it. Their expectations were met!

Situated in the latest buzz spot, Flower Dome in Gardens by the Bay. Time and time again, we marvel at the Avartar looking trees.
Stepping into the flower dome, the air was cool, the fragrance of flowers filled my nostrils.
                           

We immediately took to the photo booths and with our pre-registration, the photo booth recognized us and posted the photos taken immediately to our Facebook walls. My friends were super impressed with their technology.
                
                            
                            

Not failing to impress, Johnnie Walker introduced 2 new technologies to their party this year. There's the digital autograph using a wand like laser pen. I liked how the premium whiskey brand is an advocate of Never Drink and Drive. I love it how they mean it. Bottles of water overflowed tables around and all party goers signed digitally swearing to not drink and drive!
The other new feature at their party are these whiskey sensitive tables! Check out the gold spirals when a whiskey glass is placed.
WWW.ZALORA.SG styled me for the party of the year with a Rare London dip-dye fringe dress. It's loud, it's dramatic, it's every bit THE PARTY DRESS ($99)! Almost every girl i crossed praised my dress.
Some dudes politely asked and ran their fingers through my tassels. They say it's a visual sight seeing them sway back and forth when i move. What's a party without dancing? Every bit THE PARTY DRESS.

With a very loud dress, Zalora's in-house international stylists advised simple accessories. Earrings are my own, gold mesh collar necklace ($19) from Pretty Little Things available here. Zalora offers 30 days return, free shipping and cash upon delivery by the way. That's the best online shopping terms i've ever encountered. I love coming across quirky items in the stock list, sourced from all over the world, like this Question Mark earrings ($9)! Something in everyone's price range.
To be honest, when i saw the collar online, i thought it would like cheap thin plated jewelry (it is $19 after all right). It was a pleasant surprise that it came heavy, thick and seemed to be of quality material! Zalora is NOT a blog shop, they have a team of 200 and their fashion buyers are solid stuff! I've even interviewed them in a day of a life of a fashion buyer!

Ever since i lived in Australia, i've been inculcated with quality. Quality food and quality threads. I'm still a cheapskate in some ways though! I'm glad i found gems Zalora's exhaustive online store. I always felt online shopping was a gamble, but when you hit jackpot, you're going to keep going back for more.
I seldom party, but at a party like Johnnie Walker, i stayed out till almost 4am! All in these incredible sexy stilettos.  It didn't even hurt at all and it was my first time wearing it! It must be the soft leather made in Brazil.
Do you know that nude shoes with ankle cuffs extend your gams? 
有没有,有没有? 
Sunday was then spent watching Resident Evil in the cinema and checking out the new alfresco restaurant/bar Lavaedge in Macritchie Reservoir! Nice ambience but the food sucked big time, averaged at $20 and up for a very small portion too.
That's my F1 weekend, how's yours?

Wednesday, May 30, 2012

Shop at Zalora

Meet Lauren Fristcher and Roslyn Johnson, newly appointed fashion buyers for Zalora Singapore.
After studying fashion merchandising at the University of Louisiana, Lauren started her fashion career in New York working with Christian Louboutin, Marc Jacobs, Diane Von Fustenberg, Zac Posena and Anna Sui. Later, she worked with Vogue, GQ, Elle and Harper's Bazaar.


Then, there's Roslyn. A former Saks Fith Avenue buyer, Roslyn has worked with international luxury brands from Burberry and Missoni to streetwear mainstays G-Star and Diesel.

With credentials like that, we know that Zalora is going to bring style and class at affordable prices to Singaporeans.
Maintaining class in a sexy outfit is very important.
Having almost anything and everything for both men and women, www.zalora.com.sg stocks international labels like House of Harlow (by Nicole Richie), Desigual, Sass & Bide, Eva Franco, Rare London, Vero Moda, Betsey Johnson, Winter Kate, and Jack & Jones. Prices for the branded labels are competitive while other items can be found as low as below SGD 10.

Lauren and Rosalyn are also working hard in bringing other international labels like American Apparel, Zara and more this year. I hope for Ted Baker!

The job of a fashion buyer sounds glamourous, but is it?

According to Lauren, fashion buyers do travel abit but it's just 3-4 times a year for trade shows. They don't take business class, they don't stay in suites. Its not as glamourous as we think. They work long hours due to liaising with brands from all over the world. Can you IMAGINE the different time zones?!

Why then do Lauren and Roslyn still look so radiant and not like a panda?

Because they are judged by their dress sense so you probably wouldn't catch them in anything not fitting for a fashionista. After all, they have to look the part.

Even though the fashion trend right now is pyjamas on the runway.
If pyjamas is accepted on the red carpet, i'm sure Singaporean's widely critiqued tank tops, shorts and slippers combination is certainly fashionable on Orchard Road! Zalora's fashionistas think it's the climate.

However, the fashionistas advise for our Singapore climate, boys can wear tailored shorts, loafers and buttoned down shirts. Like Ryan Gosling.

Well now, no matter how i google, i can't find Gosling in such getup. I did instead find this...
Maybe that's what summer fashion means to Roslyn!
For girls, Lauren suggests the Nicole Richie look for our climate. Maxi dresses, flow-y, bohemian.
When asked what would the fashion trend be in 2020, Rosalyn believes it'll be a comeback of present fashion. Seeing how fashion recycles itself with bell bottoms (70s), high waisted bottoms and even in recent months, bra-lets.

"So long as the pyjama fashion don't return!" Quips Lauren.
No?
Roslyn certainly hopes loose fitting blouses, silk fabrics and blazers will remain in fashion forever though. These are her favourites and fashion staple.

Fashion staples also know as basics are no longer just tank tops and black dresses. I learn from Roslyn that dressing with age is going classic and timeless like Chanel.
Chanel's Cruise Collection- Swimwear.
Lauren believes that women should dress for women because they simply appreciate fashion better. However she noticed that with the figure hugging mini dresses, Singaporean women dress for men. She feels that men are truly attracted to confidence. The momentary attraction to your Herve Leger knock-off? It won't lust last.

So if you have that confidence? You'll rock that harem pants.
Fortunately, for the confidence-not-200% Singaporeans, there's Zalora.
$132 from Betsy Johnson.
These harem pants still look sexy to boot! Best of all, why Zalora is different from Asos and other sites,


10% discount when you input CHRISFAN upon checkout. It's the GSS sale now on with up to 70% off! Discount code expires 30 June.

Oh yes, and we do judge fashion buyers :P